Modern Species Strategic Branding & Responsible Design ETHOS Modern Species state "If the world is going to be a better place because your company exists, let us help you build the brand to achieve that goal". Better for society. Better for the environment. Better for the economy. This is what sustainability means for the company. They state they push each other and their clients to be better but without green-washing. This company designs packaging which reduces or eliminates waste which will make production costs cheaper for the client. They focus on making sure the paper manufacturer has proper working conditions by vetting them. I believe looking at manufacturing ethics is important in the production of making design sustainable. Design sustainability is about taking into consideration the small things which a lot of people may not realise, such as the loading times of website pages. Websites need energy to run and water...